AWAI – Masters Program 3.0 for Six Figure Copywriting

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Copy Secrets and techniques I’ve Used to Generate $914,328 in Freelance Writing Revenues Over
the Previous Two Years …

Expensive Reader,

The previous few years, I’ve gone again to my roots.
By that I imply — much less consulting … much less of the “enterprise” aspect of stuff.
Briefly, I needed to jot down once more.
I needed to stand up at 6 a.m. and write until midday or so …
Then have the remainder of the day to myself.
However earlier than I did, there’s one thing I did that I haven’t performed in fairly a while.
I “revisited” a really highly effective useful resource … one which was created by a number of the nice Grasp Copywriters who’ve had an necessary affect on my life.

Doing this achieved two issues:
It gave me the arrogance and motivation to jot down extra copy — and higher copy — than I’ve written in my total profession …
And it additional ingrained some very highly effective and superior abilities I’m sure just one in a thousand copywriters find out about.
Immediately I need to share that useful resource with you.

As a result of I wholeheartedly consider it could actually have a profound and instant impression in your writing success.
In reality, I’m so certain it can, I’d such as you to have it and profit from it for 2 years at my danger.

Extra on that in a second …

However first, my title is Paul Hollingshead.

I’m one of many Co-Founders of AWAI and a working freelance copywriter.
And though I’ve been writing a great deal of copy over time, I really feel the final a number of have been extra devoted to “enterprise stuff”: consulting, taking conferences, touring to shoppers, discovering and hiring different writers, growing advertising methods, and so forth.

Solely when the time permitted was I capable of work alone freelance tasks.
Level is, I felt a bit like I’d misplaced a bit of “the author’s life” we speak a lot about at AWAI …

You already know what I imply …

That particular life you’ll be able to carve out for your self whenever you study this highly effective talent:

The chance to make a great earnings exterior the stifling confines of a 9-to-5 job …
No bosses …
No day by day commute …
No workplace politics …
No faceless entity telling you the place you need to be, when you’ll be able to go residence, and when you’ll be able to go on trip.
Travelling to scheduled conferences and consumer’s places of work, sitting in on convention calls … I felt like I didn’t have the cherished freedom I as soon as had … the place I may have a look at the week forward … select the hours I needed to jot down … and have the remainder of the time utterly to myself.

That’s once I stated — sufficient! I need to write once more and overlook about that “different stuff.”
However the fact is, that “different stuff” paid effectively. And I knew if I used to be going to make up that “non-writing” earnings, my copy must be that a lot better.
Which brings me full circle to the very particular useful resource that — for those who’re severe about changing into an incredible copywriter — I’d such as you to strive it … for 2 years … at my danger.

Why?

As a result of by making use of the deeper secrets and techniques and persuasive methods discovered on this highly effective useful resource, I used to be not solely capable of “make up” that additional earnings …
I used to be capable of make it up … and far, rather more …
In reality, trying on the 1099’s from simply ONE of my foremost shoppers the final two years, I’ve generated over $914,328 in writing charges and royalties.

One consumer!

I used to be amazed. And albeit, a bit shocked.

However then once more, once I look again at a number of the writing and royalty checks I’ve obtained over the previous yr …

$13,650 final April …
$39,705, $45,000, and $27,500 final Might …
$22,400 in June …
$39,305 in August …
$16,542 in September …
$42,841, $11,577, $29,412, and $9,905 in October …
$eight,192 and $eight,369 in December …
$11,372 in January …
$10,447, $9,353, and $26,868 in February …

Properly, with checks like that rolling in, I suppose I shouldn’t have been stunned!
And bear in mind — this was cash earned writing what some individuals would take into account part-time hours — from 6 a.m. to midday most days … and lengthy stretches of “enjoyable days” in between!

Now I’ll be frank …

There are a whole lot of AWAI members I communicate with at Bootcamp who say they’re pleased making an additional $50,000 … $80,000 … even $100,000 a yr writing copy.

That’s nice!

And to be completely trustworthy, if that’s you, you don’t doubtless want the superior abilities the useful resource I need to share with you immediately offers you.
However for those who’re a kind of who need all of it …

If You Need it All
All the liberty the author’s life offers you … AND a brilliant charged earnings to go along with it.
I’m speaking $200,000 … $300,000 … even $400,000 writing the identical quantity of copy — then you definitely’ll need to take into account my risk-free provide immediately.
In reality, if I’ve discovered one factor about this enterprise in on a regular basis I’ve been doing it, the one distinction between a $100,000 and a $400,000 earnings is the shoppers you’re writing for … and the royalties you’re incomes.

And that boils down to 1 factor: the talents you’ll be able to deliver to the sport.

Let me offer you an instance.

Ever since I acquired into this enterprise 18 years in the past, the businesses I’ve written and consulted for are ravenous for copy. Each month, they want actually a whole lot of letters, gross sales promotions, video scripts, net pages, raise notes, autoresponders, and extra.

Most of these are smaller tasks that may usher in anyplace from $10,000 to $250,000 in income for the corporate. Usually, these mini-campaigns work to maintain money stream transferring … whereas providing helpful merchandise and “upsells” to the corporate’s present prospects …

These are the tasks the everyday “B” Stage copywriter can deal with — of us who can write a great, strong, direct promotional piece. And, sure, they’re paid effectively relative to the income these letters usher in.

However some tasks — usually one out of 5 — are necessary campaigns very important to the corporate’s backside line.

Sometimes, they’re liable for producing the majority of the corporate’s income — and might usher in one million or extra every time they’re mailed — issues like new product launches, core product promotions, lifetime gives, and extra.

Or they’re essential to attracting extra new, paid prospects, which is the lifeblood of — not simply the direct-response enterprise — however each firm on the earth.

For these essential tasks, shoppers will flip completely to “A” Stage copywriters.

I’m speaking about seasoned writers who perceive the deeper secrets and techniques to “connecting” with their prospect … who know tips on how to construct a promotion round a novel and compelling thought … and might assemble an irresistible provide.

That’s why “A” Stage copywriters are in such excessive demand — and paid so effectively.

As a result of they’ve discovered the secrets and techniques to writing copy that breaks by way of all of the promoting litter on the market … and rises above the remaining.

You’ve seen these letters.
Each trade has them. They’re referred to as “breakthroughs.”
And also you bear in mind them.
The place the Large Cash Awaits …

In my area of interest — monetary publishing — one breakthrough letter introduced in over 300,000 new prospects for a publication enterprise and doubtless paid the author who wrote it over one million in royalties.

One other I noticed lately generated over $15 million in “back-end” gross sales — which is the time period used for promoting different, usually higher-priced merchandise to present prospects. Assuming that copywriter is paid the everyday royalty given to “A” Stage copywriters … she or he may have revamped $450,000 …

For a letter that may have taken a couple of weeks to jot down!

In fact, not each letter is a blockbuster. However I can let you know from my very own expertise …

When you perceive the deeper secrets and techniques to writing “A” Stage copy — and you may entice these “marquee” tasks — it’s commonplace for a single promotion you write to pay you tens of 1000’s of … at a minimal!

For example, not way back, I acquired paid a royalty for over $29,000 — after an replace to a letter I wrote two years in the past.