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The Copy Physician
Prescriptions For Compelling Copy
Success Chef Cookbook is a collection of classes that explains a number of the core ideas taught in Success Chef College. This one, The Copy Physician, explores copywriting, which is a element in step #three of Success Chef’s well-known four-step course of (i.e., “Web site”).
Good copywriting that converts browsers into consumers is significant to any profitable enterprise. In our Copy Physician Cookbook, we present you, by means of the facility of instance, easy methods to maximize the profit-pulling energy of any piece of copy you create.
With over 60 hours of probably the most intense, no-holds-barred copywriting shortcut secrets and techniques and “excessive gross sales copy makeovers” ever caught on video, you’ll uncover…
- Methods to leapfrog the educational curve, write irresistible copy in a stunningly brief time, and rework any piece of lifeless, unresponsive copy right into a moneymaker.
- What tweaks and easy changes you possibly can apply to your copy that may can balloon your revenues and bounce your bottom-line by just a few decimal factors.
- Methods to dive deep into the thoughts of your prospect to shortly and simply determine their dominant fears, frustrations, and wishes that may explode your response.
- Methods to choose the best phrases and story angles that get your prospects riveted to your copy, hanging onto each phrase, wanting to develop into your clients.
- What inside secrets and techniques prime million-dollar entrepreneurs use, usually “behind the scenes,” that may actually double, triple, quadruple, and even quintuple your gross sales.
And far more.
Right here’s What You Get With Copy Physician
You get inside take a look at how a prime copywriter thinks as he works with actual copy from actual purchasers, together with shortcut secrets and techniques to shortly maximize the profit-pulling energy of any gross sales or advertising piece you create.
You recover from 60 hours of multimedia-based coaching, the place you get to observe a prime copywriter in motion as he makes use of the identical secrets and techniques to remodel lifeless gross sales items into moneymaking powerhouses earlier than your very eyes.
Video Vault (Over 60 Hours)
Watch Michel dissect actual copy from actual purchasers, and uncover how he turns them into magnetic advertising items earlier than your eyes, or what modifications he prescribes to transform uninteresting, lifeless copy into high-converting gross sales items.
You additionally get unique articles, ideas, and updates to assist speed up your copywriting and your gross sales potential into overdrive — together with a few of Michel’s split-test outcomes from his exams or these of his purchasers.
Closed-Door Interviews (Over 14 Hours)
Take heed to over 14 hours of recorded interviews with different grasp copywriters, like Brian Keith Voiles, John Reese, Craig Perrine, Gary Halbert, Yanik Silver, David Garfinkel, and others, together with profitable entrepreneurs.
A number of Particular Stories
You get entry to written visitor critiques in addition to unique particular stories from different grasp copywriters. Authors embrace Bob Serling, Joe Vitale, Dan Janal, Yanik Silver, Alex Mandossian, Peter Stone, David Garfinkel, and extra — lots of which aren’t accessible anyplace else.
The Copy Physician’s Drugs Bag
You acquire entry to 47 instruments, kinds, checklists, and templates to information you in writing or enhancing your copy — from researching your market and structuring your provide, to dealing with objections and monitoring its efficiency. Right here’s only a partial checklist of what the medication bag incorporates…
- 33 instruments and on-line sources Michel or his purchasers use.
- 5 in-depth questionnaires Michel makes use of for researching copy, structuring gross sales copy, and crafting gives, together with his proprietary formulation.
- 7 templates and checklists (e.g., profit prioritization, split-test tracker, objection dealing with, USP creation, components of proof, and so on).
- 12 pre-designed salesletter templates you possibly can “plug and go,” together with layouts, scripts, fonts, and colours designed for reinforcing response.
- 7,500 graphic grabbers you possibly can copy and paste into your copy to spice up consideration, readership, and response, that are 100% royalty-free.
- four,700 photos, with inventory photographs and benefit-driven footage to supply eye gravity and enhance your copy’s attraction issue, additionally all royalty-free.
- 700 scripts you possibly can add to any webpage so as to add interactivity, personalization, validating type submissions, and extra — all royalty-free, too.
Digital 280-Web page Guide
Over 5 years in the past, Michel wrote “Energy Positioning,” a guide on positioning and advertising methods on the Web utilizing “hooks,” strategic alliances, and replica. This guide is at the moment being bought by itself web site for $47, however you get a downloadable digital copy of the guide without spending a dime.
12,000+ Graphics Vault
You get 12,000+ royalty-free scripts, photos, graphics, and extra you possibly can add to your copy to spice up its pull-power. For instance, you get arrows, bullets, buttons, photographs, graphics, clipart, countdown scripts, banner rotators, pop-up home windows, type processors, and tons extra.