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Product Description:

Karen Waksman – Retail MBA

Product Companies, Entrepreneurs, Manufacturer’s, Inventors or Anyone With a Cool Product…

Announcing A Breakthrough Training

Program For Companies Interested

in Getting Their Products On the Shelves of

Major Chain Store Retailers

Absolutely No Sales Experience or Existing Buyer Relationships Required!

Now you can learn powerful, proven strategies and techniques from an Entrepreneur Magazine, About.com (A New York Times Company) and MSNBC Featured Retail Expert!

NOW is the time to massively multiply your ability to become a chain store vendor…and your income!

Karen Waksman – Retail MBA

Does Any Of This Sound Familiar?

  • You have a great product that you think would be perfect for Specialty Retailers, Department Stores, Discounters, Home Centers, Drug Stores, Convenience Stores, Grocery Stores, Apparel Stores, Home and Hardware Stores, Catalogs, Online Retailers or any other retailer but you want to make sure you approach them the right way
  • You want more buyer meetings and purchase orders and you want them now
  • You want to know exactly what to say to retail buyers to get them to buy
  • You’re about to go to a meeting with a retail buyer and you want to ensure that you ‘wow’ that buyer during the buyer meeting and ultimately get that purchase order
  • You have a garage full of product and you are panicked about how you are going to recoup all of those costs quickly
  • Retail buyers are rejecting you and you want to know how to combat these rejections so you can start generating real revenue with your product
  • You don’t know how to approach retailer buyers at all because you’ve never sold anything before in your life
  • You’ve created packaging but you’re not sure if you did it right
  • You’ve been selling to retailers for a while but you want to start going after bigger retail chains and make more money
  • Your Manufacturer’s Reps are NOT generating the revenue that you know you should be getting and you’re tired of waiting
  • You’re wondering if your pricing is on point for retailers
  • You are sick of questioning yourself as to whether you are on the right track with your strategy for your product business
  • You have no clue as to how to generate revenue with your product but you know that you need to do something because it cost you a fortune to actually bring your product to market
  • You want direct access to a Retail Sales Expert who has sold millions of units to retailers to walk you through the entire process of getting a product into a chain store so that you can finally generate the revenue that you know you deserve

…then you’ve come to the right place!

Retail MBA Is the most comprehensive training program available today on how to get your products on the shelves of chain store retailers.

Retail MBA was developed by Retail Sales Expert Karen Waksman. Karen sold millions of units to the world’s largest retailers. During this time she developed a time-tested proven sales formula that helped her get products into chain stores in various categories.

Since then, Karen has taught her sales formula to 1000’s of product companies across the country on the subject of selling to chain stores at places such as the US Patent Office, Stanford University, the Consumer Electronics Show and more!!

At this point you are probably asking yourself….“I’m not a sales person. Can I really get my own products on the shelves of the world’s largest retailers??”


Just check out Chuck’s story, he had questions about how to get his new product on the shelves of retailers…He was wondering…How do I get in contact with a buyer?  What do I say when I get a meeting?  What will they expect of me? I’m not a sales person at all, can I really get my products into retailers?

After investing in the Retail MBA program, Chuck followed the Step-by-Step process and got his product into a 1,000 store chain in less than 2 WEEKS!!! 

Retail MBA is a Multi-Media Training System designed to help you breakdown what you need to know about getting your products sold at major retail outlets.

If you have a great product that you think would be perfect for Specialty Retailers, Department Stores, Discounters, Home Centers, Drug Stores, Convenience Stores, Grocery Stores, Apparel Stores, Home and Hardware Stores or whatever it is for you, then our step-by-step blueprint, our training programs, can show you EXACTLY how to get started today!

Here’s What’s Included In This Retail Training Program

10 Instructional DVD’s, 5 Books, a Binder, Carrying Case and Immediate Online Access to the Course!

  • Module #1:How to Develop Your Retail Sales/Distribution Strategy
  • Module #2:Chain Store Fundamentals
  • Module #3:Preparing Your Product For Chain Store Success
  • Module #4:Preparing Your Pitch
  • Module #5:Finding the Right Buyer For Your Product Type
  • Module #6:Pitching Your Product to Chain Stores
  • Module #7:The Face to Face Meeting: How to Rock the Buyer Meeting
  • Module #8:What to Expect From a Chain Store Order
  • Module #9:Working with Distributors
  • Module #10:Hiring a Manufacturer’s Rep
  • Module #11:Selling at Trade Shows
  • Module #12:Top 10 Most Frequently Asked Questions
  • Module #13:Selling Products to Online Retailers
  • Module #14:Selling Products to Catalogs
  • Module #15:Selling Products to Small Retailers
  • PLUS $4,000 worth of additional bonuses!
What You Will Learn From Retail MBA
  • The *sure-fire* secret to getting a Chain Store Buyer to buy from you now
  • How to quickly avoid the #1 mistake people make that causes them months or years to get their product into stores
  • A step-by-step explanation of how I sold millions of units to Chain Store Retailers without any existing Buyer relationships
  • The “right” way to interact with buyers so that they buy your product
  • *Proven* methods for getting access to buyers names without having to pay top dollar for lists
  • The quickest and BEST strategy to generate $$$ in products sales…
  • How to quickly and easily overcome a Buyer’s objection and how to get them to reconsider your product
  • How to structure your conversations with Buyers so it creates not only sales, but “residual income” for months and years well into the future
  • The 3 essential components that a Buyer looks for when reviewing new products
  • What Buyers care about and what makes them buy
  • How Major Chain Store Retailers operate and what you need to know once you get your first order

MODULE 1 – Developing Your Retail Sales/Distribution Strategy

  • Developing Your Retail Sales Strategy
  • Deciding If You Should Start Small or Go Big
  • How Retail Sales Professionals Choose Where to Focus Their Sales Efforts
  • Determining the Right Strategy For Your Product Type
  • Creating  a Sales Distribution Plan That Will Yield Results
  • What is Private Labeling and How to Incorporate it into Your Retail Strategy

MODULE 2 – Chain Store Fundamentals

  • Chain Store Basics
  • What Chain Stores  Expect From You
  • How the Buying Process Works
  • Who’s Involved in their Buying Decision
  • Product Categories and What You Need to Know
  • Local, Regional and Corporate Buying Offices
  • Common Misconceptions and How to Get Started Today

MODULE 3 – Preparing Your Product For Chain Store Success

  • Essential Research to Help You Win
  • Packaging and Displays
  • Infrastructure and Operation Capabilities
  • Retail Math: Pricing For Retail
  • Logistics, Warehousing, Shipping and FOB
  • EDI, UPC, Liability Insurance, SKU’s, Planograms and More
  • Funding and Financial Resources
  • Marketing and Branding Expectations
  • Certifications

MODULE 4 – Preparing Your Pitch

  • Developing a Unique Selling Proposition (USP)
  • What the Pro’s Do To Prepare Their Pitch
  • Analyzing Your Target Audience
  • Fundamental Competitive Research
  • Sell Sheets and Line Sheets
  • Elements of a Perfect Product Website
  • Product Videos That Sell For You

MODULE 5 – Finding the Right Buyer For Your Product Type

  • Complete Tutorial on How to Find a Buyer’s Name and Contact Information
    Online Resources vs Offline Resources Available Today
  • Free Options vs Paid Options
  • Pros and Cons of Resources Available
  • Strategies That the Pro’s Use to Ensure They are Finding the Right Buyers
  • How to Get Access to Buyers Contact Information at Online Retailers, Catalogs and Small Retailers, too!

MODULE 6 – Pitching Your Product to Major Retailers

  • What is the Best Way to Approach Major Retailers About Your Product
  • How to Cold Call Buyers When You Don’t Know How
  • Exact Strategies on How to Get a Meeting With a Buyer
  • What to Say to Buyers to Get Them to Buy
  • What to Do When a Buyer Says ‘No’ to Your Product
  • The Importance of Feedback and How it Can Help You
  • Additional Sales Strategies To Help You Win Business

MODULE 7 – The Face to Face Meeting: How to Rock the Buyer Meeting

  • What to Expect During a Buyer Meeting
  • How to Prepare in Advance For a Great Meeting
  • What is the Best Way Present to Buyers
  • Top 10 Things to Include In Your Presentation
  • What to Bring to the Meeting
  • Leveraging Retail Interest For More Business

MODULE 8- What to Expect From a Major Retail Order

  • What to Expect From Your First Purchase Order
  • How Much Quantity Will a Major Retailer Buy
  • How Long Does it Take to Get Paid By a Major Retailer
  • Tricks to Get Paid Faster By Major Retailers
  • Retail Marketing  and Promotion Strategies Once You Get an Order To Ensure Success
  • Promotional Calendars For Additional Sales and Marketing Strategies
  • Maximizing Assortment Plans and Product Lifecycles For Major Retailers
  • Chargeback’s,  Returns, Markdowns, Rebates, Fees And Ways to Avoid Them
  • Retail Ethics and What You Need to Know

MODULE 9 – Working with Distributors

  • What to Expect When Working With Distributors
  • How to Know If You Need a Distributor
  • How to Prepare to Work With Distributors
  • Where to Find Them
  • How to Get a Distributor to Represent You
  • How Much Do Distributors Charge
  • Best Practices For Picking the Right Distributor For Your Product

MODULE 10 – Hiring a Manufacturer’s Rep

  • What to Expect When Working With a Manufacturer’s Rep
  • How to Find a Great Manufacturer’s Rep to Represent You
  • How Much Do Manufacturer’s Rep Typically Charge?
  • Best Practices For Picking the Right Manufacturer’s Rep For Your Product

MODULE 11 – Selling at Trade Show

  • Selling at Trade Shows vs. Selling Direct
  • Should You Spend the Money at Trade Shows?
  • When it Makes Sense to Sell at Trade Shows
  • Best Practices For Making Big Money at Trade Shows

MODULE 12 – Frequently Asked Question

  • How Can I Sell to Major Retailers with Just One Product or SKU?
  • Do I Need a Patent to Sell to Major Retailers?
  • Can I Sell Handmade Products to Major Retailers?
  • Do I Need to Have My Products Packaged Before Approaching Retailers?
  • What Should I Do if a Major Retail Buyer Asks for Exclusivity
  • Can I Sell My Product on My Own Website as well as at Retailers?
  • Licensing vs. Manufacturing

MODULE 13 – Selling Products to Online Retailers

  • What to Expect When Selling to Online Retailers
  • How the Buying Process Works
  • How they Differ From Major Retailers
  • Best Way to Pitch Online Retailers
  • Preparing Your Product For Online Retail Success

MODULE 14 – Selling Products to Catalogs

  • What to Expect When Selling to Catalogs
  • How the Buying Process Works
  • How they Differ From Major Retailers
  • Best Way to Pitch Catalogs
  • Preparing Your Product For Catalog Success

MODULE 15 – Selling Products to Small Retailers

  • What to Expect When Selling to Small Retailers
  • How the Buying Process Works
  • How they Differ From Major Retailers
  • Best Way to Pitch Small Retailers
  • Preparing Your Product For Small Retail Success