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The Conversion Copywriting Workshop

As introduced and recorded at ConversionXL Reside.

With a robust emphasis on discovering and organizing your messages earlier than you start writing, this conversion copywriting workshop will allow you to not solely write higher copy however suppose like a copywriter in every little thing you do. Uncover the phrases to make use of to talk on to a single reader. See methods to make sense of these phrases and messages. And get the information and methods you have to flip good messages into nice copy.

Plus, as a result of it is a recording of a dwell workshop, you’ll see how others wrestle with copy. And also you’ll watch as the unique conversion copywriter Joanna Wiebe coaches copywriters by their challenges.

The unique conversion copywriter, Joanna has optimized internet and e-mail copy for the likes of Wistia, Buffer, Loopy Egg, Neil Patel, Shopify, Indochino, Invision, Tesco and numerous others. She’s been invited to show conversion copywriting on the levels of Mozcon, Heroconf, SearchLove, CXL Reside, CTA Conf, SydStart, Problogger, DCI Summit, Authority, Microconf, Wooconf, Enterprise of Software program and dozens extra.

The CEO of Freelancer.com and Warrior Discussion board, Matt Barrie learn Joanna’s ebooks on a flight again to Australia, promptly advised his group to learn them, promptly invited Joanna to be interviewed for his large viewers, and promptly proclaimed – and not using a phrase of prompting – “These ebooks modified my life.”

And when Brian Clark – among the best identified copywriters on the planet – needed to rent somebody to optimize his copy for Rainmaker, Digital Commerce Institute and Authority, guess who he employed. Yup: Joanna. She is the cofounder of Copy Hackers.

THE CURRICULUM

The Workshop:

  • Begin by figuring out the “stage of consciousness” of your prospect
  • With the stage of consciousness in thoughts, apply the Rule of One
  • Half 1: Discover your message
  • Half 2: Discover your messages
  • Half three: Discover your messages
  • Half four: Discover your messages
  • The way to phrase your messages
  • Optimize the weather
  • End by enhancing within the superior