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Product Description:

From: The desk of Dan Kennedy

Expensive Renegade Marketer,

Let’s get to it with none “heat up”.   What I’ve finished is carry out a radical excavation of actually rooms of recordsdata, notes, samples, images, artifacts and extra, accrued all through 40+ years in advertising.  

I then compiled all the things right into a 1556-page tome you’ll be capable of study and swipe concepts from on your personal promotions and enterprise. 

Better part: I put my very own notes inside every merchandise, written by me in 2013, to both train an necessary idea or give context to that individual piece.

This commentary will create a number of “a-ha” moments for you as you leaf by means of this large assortment.   That is like having 40 years of my advertising “know the way” multi function package deal so that you can peruse, get concepts from, and take motion on on your personal promotions.

Hear: these “educating examples” have stood and WILL stand the check of time.   I additionally included odd and curious objects, private objects, and objects of historic significance.  As with a museum, various things will curiosity completely different guests at completely different occasions. 

I suppose you’ll be able to say that is the mom lode of “Dan Kennedy stuff” you’ll EVER encounter.  And I’ll warn you that:

You Can Solely Get This RARE Assortment
Of My Lifetime Of Work For A Very Restricted Time…

You see, I picked these to be good representatives of modifications in fashion and method throughout the many years, from 1970 to Current.  Included are items that have been extraordinarily profitable, items of historic curiosity, and private favorites.

This assortment consists of my first B2B full-page commerce journal advert I wrote again in 1973…all the best way to current promotions I wrote this yr.

It additionally consists of my first adverts I wrote for Magnetic Advertising and marketing…my most profitable product thus far.  I even included the script for the precise speech I used to promote Magnetic Advertising and marketing from the stage.

I additionally included chosen items from the seminar advertising campaigns I did for one consumer – Rory Fatt and Restaurant Advertising and marketing Techniques – from 2005 to 2006 by means of 2010.

You’ll get an even bigger snapshot in a while of all 1554 pages of this archive that’ll generate TONS of:  

  •  Concepts for copy angles and place your services or products in your copywriting and advertising.   You by no means wish to begin with a clean slate when writing copy or devising a advertising marketing campaign for a product.   This Archive will prevent a TON of money and time attempting to “determine issues out” for your self.
  • Concepts for provides you’ll be capable of “swipe and deploy” on your personal promotions.  The provide is THE most necessary ingredient of a promotion…with out a good provide the copy falls flat.  You’ll see 40+ years of provides which have transformed properly for my purchasers and me.  And also you’ll be capable of spark tons of concepts on your personal provides for merchandise, providers and seminars.
  • Design concepts on your promotions you’ll be capable of implement on your personal adverts.  Most of those are print adverts and magalogs that may spark concepts on your personal promotions so that you don’t need to marvel what works and what doesn’t.
  •  Headlines, closes, bullets, tales, and many others. you’ll be able to swipe on your personal promotions.  This might be a literal advertising godsend for you because you’ll be capable of flip by means of all 1556 pages of examples and “swipe” concepts on your personal.  

So once you take motion as we speak and that massive field containing this Archive lands in your doorstep:

Do NOT Ignore Campaigns
That Are Not In Your Market…

For instance, if you happen to’re not a seminar marketer, don’t ignore Rory’s campaigns or some other marketing campaign you’ll come throughout on this Archive.  There may be a lot right here to be adaptable and transferable for you personal enterprise.

Nobody engaged in advertising can fail to unearth gems on this large assortment.  Sure, a few of these objects weren’t in pristine situation, in my recordsdata and drawers, cardboard cartons, and storage.  So their reproductions aren’t excellent and a few you may want a magnifying glass to look at.   However belief me, your diligence might be rewarded.

Right here’s what else you’ll uncover on this 1556-page archive that might be an enormous bastion for what you are promoting:

  • A group of content material from displays, merchandise, speeches and seminars.  Most of those have historic curiosity and or might have worth if modified and used as we speak.  This consists of complete gross sales displays you’ll be able to be taught from, swipe concepts and implement on your personal displays.
  • Product covers and even complete merchandise, together with a whole copy of my “63 Killer Advertising and marketing Methods” handbook.  The concepts you’ll be able to glean from this assortment might make this Archive greater than price investing!
  • Books and guide promotions I used to breathe life into my books, since publishers aren’t promoters.  A big assortment of the exercise I used to advertise my books is right here so you’ll be able to  “swipe and deploy” on your personal promotions.
  • Newsletters and different publications which have been the muse of just about my complete profession.  I don’t suppose there’s any single factor as very important to an individual or enterprise’ success than its personal print media.  And also you’ll get an unfair “head begin” over your opponents because of this assortment.
  • Pictures with me with varied celebrities together with Joe Theismann, Ronald Reagan, Paul Harvey and on location at many occasions. I used these images to construct up a “superstar aura” round my enterprise and myself. You’ll additionally uncover cartoons I’ve used for my advertising as properly. 
  • Private objects associated to my private life and pursuits, and correspondence I’ve had all through my 40 years in info advertising that might be an enormous curiosity to you

After all I might undergo all 356 examples on this archive one after the other, however as an alternative:

Right here’s The Precise Desk Of Contents Of This Large
Archive That’ll Summon TONS Of Concepts For Your Personal Advertisements And Enterprise:


MARKETING PIECES                                                                                                                     


1:         1968: Finest Lead Era Letter, Not By Me                                                                       

2:         1973: My First B2B Full-Web page Commerce Journal Advert (for Environmental Buildings)                 

three:         1973: The Different B2B Advert For Similar Product

Four-5-6:    1974: Correspondence with Kemmons Wilson, Founding father of Vacation Inn re.                                

Environmental Buildings

7:         1974: Franchise Lead Era Memo for Environmental Buildings                                      

eight:         1974: Pictures of Environmental Buildings                                                                              

9:         1972: First media about ESI – ‘Retaining Home In A Plastic Bubble”                                         

10:        1976 & 1977: My First Full-Web page Journal Advertisements For An Data-Advertising and marketing Shopper,                           

First Advert For My Personal First Data-Product and Different Advertisements of the Period, From Similar Media

11:        1975: LIFT NOTE EXAMPLE – from Success Training Corp.                                               

12:        1975: ORDER FORM EXAMPLE – from Success Training Corp.                                         

13:        1977: One other Model – First Data-Product Advert For Shopper (Success Training Corp.)                 

14:        1978: Typical Article of many I wrote and had revealed in mid and late 70’s                            

15:        1978: The first Dan Kennedy postcard selling seminars

16:        1978: Membership Order Type used at my retail Self-Enchancment Heart                         

17:        1978: First Full-Web page Advert For My Personal “Success Firm”                                                

18:        1979: My First Public Seminar Brochure                                                                            

19:        1979: My First Copywriting Job for a Skilled Speaker (Buster Crabbe)                       

20:        1979: My First Paid Copywriting Job for Normal Cassette Corp – to Success Readers      

21:        1980: My Mini-Catalog for our “Brass Eagle” awards enterprise                                          

22:        1981: My model of the well-known Thank-U-Gram® – The Thanks-A-Million Word                          

23:        1982: PROMOTIONAL NEWSLETTER, “Typically Talking”, for Normal Cassette – a

            advertising piece to a distinct segment market (skilled audio system)

24:        1983: ‘Street Present” direct-mail piece, for seminars for audio system, that includes Nido Qubein             

25:        1983: “Success Spoken Right here” Package deal Insert                                                                        

26:        1982: First Area of interest Market Catalog – for chiropractors                                                             

27:        1982: My (very profitable) EXPENSIVE EXPERIENCE $1 CASSETTE journal advert*          

             (*The marketed cassette and transcript are in Deluxe Version of Archives)

28:        1982: The Course offered by the EXPENSIVE EXPERIENCE CASSETTE, proven in a             

              staged product photograph

29:        1982: 2-Web page Advert in SUCCESS for Normal Cassette (three Advertisements In 1)                                            

30:        1982: Smaller Advert, SUCCESS                                                                                               

31:        1982: Catalog of “Particular Stories” – to area of interest (skilled audio system)                                      

32:        1983: POSITIONING PRODUCT – Intelligent product comprised of interviews                           

33-35:  1987: Data-Product Brochures/Mini-Catalogs                                                                         

36:        1984: 2-Sided Order Type I Created for Success Training Coaching Firm                       

37:        1984: “VALUE BUILD” Facet of Order Type for my co., SuccessTrak                                      

38:        1984: Full Web page Print Advert For My Shopper, “Gold By The Inch”                                            

39:        1986: Successful Model of Full Gross sales Letter I Wrote for Gold By The Inch                          

40:       1986: Distinctive Testimonial Story Booklet I Created for Gold By The Inch                          

41:        1991: DROP-DOWN OFFER, Direct-Mail Piece for Gold By The Inch                                    

42:        1986: 2-Sided “Renewal” Order Type I Created for SuccessTrak                                            

43:        1987: Cowl Letter w. “Verify Gambit”, Present With Buy Provide – Empire Cassette               

44:        1987: Canada goal market letter – Normal Cassette                                                          

45:        1988: STICK LETTER – Magnetic Advertising and marketing System®                                                         

46:        1990: Article of mine, in DM NEWS, re. infomercials                                                            

47:        1990: POSITIONING ARTICLE of mine, in a distinct segment (chiropractic) + rather more                      

              current Positioning Article, generic, in SUCCESS

48:        1991: Gross sales Letter for Psycho-Cybernetics Dwelling Examine Course                                            

49:        1991: Advert for My Cassette Packages in ENTREPRENEUR                                                   

50:        1992: Workshop Brochure for Small Enterprise Emergency Survival System                            

51:        1992: Authentic SUCCESS EVENT Brochure – with Zig Ziglar, Peter Lowe and Me            

52:        1993: BUCK SLIP with Huge Bonus Provide                                                                              

53:        1993: BOOK AD TO ENTER NICHE (MLM trade)                                                            

54:        1993: ADERTORIAL/AD HYBRID EXAMPLE                                                                      

55:        1993: Authentic Model, My Well-known “$Four,00zero.00 A Day In Your Underwear Advert” for           

              JPDK (Jeff Paul)

56:        1993: Cowl of the unique “Little Yellow E-book” for JPDK

57:        1993: OPPORTUNITY AD – for an additional consumer                                                                      

58:        1993: TESTIMONIAL LIFT NOTE EXAMPLE                                                                      

59:        1993: Considered one of my most intelligent items – VIP DISCOUNT LIST EXAMPLE                               

60:        1993: “Atlanta Sinkhole Kills 2” Raise Word                                                                             

61:        1994: MAGALOG: Authentic Magalog for No B.S. Advertising and marketing Letter                                     

62:        1994: Authentic Masthead Photograph, No B.S. Advertising and marketing Letter                                                     

63:        1994: Developed SUCCESS EVENT Brochure – with addition of superstar audio system                   

64:        1994: ORDER FORM – Mine, from the Success Occasions                                                       

65:        1994: “ONE SHEET” – My Speaker ‘Brochure’

66-68:  1994: LITTLE YELLOW BOOKS – I consider the primary two to “copycat” the Jeff Paul/                 

             JPDK Little Yellow E-book.

69:        1990: IRRESISTIBLE OFFER AD – Free Las Vegas Trip by Bob Stupak                    

70:        1990: LIST BUILDING “TRICK” – Bob Stupak                                                                  

71:        1994: IRRESISTIBLE OFFER DIRECT-MAIL PIECE – Bob Stupak                                    

72:        1995: My Fax-On-Demand Stories/Gross sales Letters Catalog (UNIQUE Piece)                           

73:        1996: My Seminar Advert – “Double Your Earnings – Quick”

74:        1996: TESTIMONIAL LIFT NOTE – from Greg Renker + full gross sales letter to                   

             audio system it was first used with

75-76:  1996: “ANNUAL REPORT”-FORMAT PERSONAL BROCHURES                                     

77:        1996: EARLY NICHE MARKET BOOT CAMP Promotion (images studio house owners)           

78:        1996: ENVELOPE TEASER COPY EXAMPLE – from Gary Halbert                                      

79:        1996: REFUSAL OF MY AD – Letter from Nat’l Infomercial Affiliation & “The Advert                 

              They Refused To Run”

80:        1997: ANTI-COPYCAT COMPETITION AD – I wrote for Joe Polish                                      

81:        1996: “READ THIS ONLY” Cowl – I wrote for Joe Polish                                                     

82:        1997: “EXPOSED!” Advert – I wrote for Joe Polish (since utilized by many)                              

83:        1997: TESTIMONIAL AD – I wrote for Joe Polish                                                                 

84:        1997: “LITTLE KNOWN” Alternative Advert – Brian Kay                                                            

85:        1998: “TOXIC WASTE DISPOSAL BAG” Direct-Mail Piece                                                   

86:        1998: Nightingale-Conant Gross sales Letter for my Psycho-Cybernetics info-product               

87:        1998: Nightingale-Conant “TRUE STORIES”-Format Testimonials for P-C                       

88:         1998: “STEAL – WITHOUT A GUN” Gross sales Letter                                                                

89:         1998: “LITTLE MONEY” GRABBER Gross sales Letter (for Energy-Factors)                                     

90:         1998: Gross sales Letter Sequence Step (for Energy Factors)                                                          

91-93:     1998: My Catalog Enterprise DISCOUNT OFFERS                                                              

94:         1998: Additional Developed SUCCESS EVENT Brochure (New Purchase 6, Get 1 Free Provide)              

95:         1998: “Scariest Direct-Mail Piece I’ve Ever Obtained”                                                         

96:         1998: My Model of ‘Determined Housewife’ Advert                                                                   

97:         1998: “#1 PRACTICE GROWTH GURU” Entrance Web page Promotional Piece                               

98:         1999: NEWSPAPER PAGE FORMAT SEMINAR BROCHURE (My SuperConference)      

99:         1999: “NAME YOUR PRICE” Provide (SuperConference)                                                       

100:       1999: POST-SUPERCONFERENCE REPORT – Gross sales Letter                                                   

101-102: 1999: CATALOG PAGE, Nightingale-Conant, for my Magnetic Advertising and marketing System®               

103:       1999: POSITIONING ARTICLE to area of interest (MLM)

104:       1999: CATALOG ADS for 2 of my merchandise (Nightingale-Conant)                                      

105:       1999: The Nightingale-Conant model of the primary gross sales letter for my                             

               Magnetic Advertising and marketing System®

106:       1999: THEMED SALES LETTER for a seminar-in-a-box info-product                                    

107:       1999: NO B.S. MAKE-MORE-MONEY CATALOG                                                              

108:       2000: “I VOTED MYSELF OFF THE ISLAND!” Gold-Plus Teaching Gross sales Letter                  

109:       2000: SEMINAR LEAD GENERATION INSERT EXAMPLE                                               

110:       2000: Cowl of Package deal for Testimonial Audio Cassettes                                                    

111:       2000: “WHAT IF?…” HEADLINE/SALES LETTER EXAMPLE, I Wrote For                           

              Greg Stanley.


              Joe Polish

113:       2000: My Favourite Gross sales Letter That Was By no means Mailed – I Wrote For Joe Polish                   

114:       2000: BIG BRIBE LETTER – for No B.S. Advertising and marketing Letter                                                  

115:       2000: “THE FREE MONEY LETTER” for joint ventures – I Wrote for Michael Kimble         

116:       2000: CATALOG of Psycho-Cybernetics Merchandise                                                              

117:       2000: Testimonial Assortment Type, Model ‘A’                                                                   

118:       2000: Testimonial Assortment Type, Model ‘B’

119:       2000: POLITICAL AD – My Anti-Gore Advert                                                                         

120:       2000: POLITICAL AD – My Anti-Hillary Advert                                                                      

121-122: 2000: “HOW TO GET RICH” Raise Notes – Written For Joe Polish and Rory Fatt                     

123:       2001: FIRST CONTINUITY SALES LETTER for No B.S. Advertising and marketing Letter                        

124:       2001: BOOT CAMP IN BOX Gross sales Letter – “confrontational method”                                  

125:       2001: TELE-SEMINAR RECORDINGS Gross sales Letter                                                           

126:       2001: “S. MOUSE LETTER”                                                                                            

127-129: 2001: RENEWAL LETTERS for No B.S. Advertising and marketing Letter                                                    

130:       2001: “LIFETIME OF SECRETS” Gross sales Letter                                                                    

131:       2001: Australia Model of Lifetime Of Secrets and techniques                                                                    

132:       2002: LIFT NOTE – Excellent instance from Dr. Tom Orent                                             

133:       2002: The VERY UGLY Letter                                                                                           

134:       2002: “JAMES BOND ENVY” Letter – I Wrote for Michael Kimble                                        

135:        2002: “OPEN LETTER TO” Full-Web page Lead Era Advert                                                  

136:        2004: Re-Work of similar advert (#135) with Celeb                                                                

137:        2003: SPECIALTY BOOT CAMP Gross sales Letter for Consulting/Teaching Enterprise                 

138:        2003: CUSTOMIZED ORDER FORM for a ‘Host”                                                              

139:        2005: CELEBRITY ENDORSER AD for a neighborhood enterprise                                                   

140:        2005: “WHY – COACHES” Article I Wrote, utilized by many to promote teaching                    

141:        2006: By Invoice Glazer – Full-Web page Dan Kennedy Advert                                                              

142 -148: 2006: Assorted Promoting/Advertising and marketing I created for Miracle-Ear®                                   

149:        2007: APPOINTMENT, NO SALE FOLLOW-UP LETTER EXAMPLE                                

150:        2007: MEMBERSHIP UPGRADE LETTER – “Letter Of Remorse”                                        

151:        2007: SUPERCONFERENCE BROCHURE That includes Gene Simmons (KISS)                 

152:        2009: “Unsettling” Outer Envelope                                                                                     

153:        2009: By Invoice Glazer – “RUSTY OLD TYPEWRITER” POSTCARD                                     

154:        2010: “Penguin & Polar Bears” Letter’

155:        2010: CEO LIFT NOTE                                                                                                    

156:        2010: LAST CHANCE To Get Off The Hamster Wheel                                                       

157:        2010: “IN CASE YOU ARE STILL UNDECIDED”                                                              

158:        2010:  PURLS, Drive To Net Web site Image Postcard                                                           

159:        2010: PROMOTIONAL BOOKLET EXAMPLE – Cowl. (Full Booklet In Deluxe           

               Version of Archives) + Gross sales Letter

160:        2011: The most effective INFO-Summit Gross sales Brochures                                                        

161:        2012: MAKING GUEST SPEAKER RELEVANT Copy Instance                                         

162:        2012: POSITIONING ARTICLE – from Success Journal                                               

163:        2013: “Evergreen” Alternative Advert – I Wrote For

164:        2013: COMIC BOOK FORMAT Advertising and marketing, finished for me by Superb Advert-Males                       

165:        12 months Unknown: “For Adults Solely”                                                                                      

166:        12 months Unknown: Yellow Authorized Pad Letter                                                                            

167:        12 months Unknown: “THIS LETTER IS GUARANTEED”                                                          

168:        “Final-Ever” Registration Type

169-195:  Shopper Work – Examples from my work for Restaurant Advertising and marketing Techniques

169:        2003: Large Fold-Out Self-Mailer

170:        2005: “Binoculars Enclosed” Comply with-Up Letter                                                                    

171:        2005: “Free Magic E-book Inside”                                                                                        

172:        2005: Rory Is Sawing Kathleen In Half! – Postcard

173:        2005: Wally ‘Well-known’ Amos – Magical Life Booklet

174:        2005: Mike Ditka                                                                                                             

175:        2006: How I’d Run The Circus (An Homage To Dr. Seuss)                                             

176:        2006: George Foreman CD Label

177:        2006: “Not All Members Are Receiving This Letter….”                                                        

178:        2006: “Crimson Clown Nostril”                                                                                                  

179:        2006: “Learn This If You’re Going To Say No”                                                                    

180:        2006: From Oscar The Obnoxious Elephant (my favourite created character)

181:        2007: The Indignant Monkey Letter                                                                                        

182:        2007: The Zoom-Zoom Letter                                                                                            

183:        2008: Paris Hilton – “It’s Sizzling!” Envelope                                                                            

184:        2008: Grabber Mailing                                                                                                      

185-188: 2008: 5 Alarm Fireplace                                                                                                       

189: 2008: (For A Good Time) Name Me! Kristi


190: 2008: I Dare You To Learn


191: 2008: Endorsed Mailing Instance


192: 2008: Viva The Clumsy Cleansing Woman


193-195: 2009: Deal Or No Deal?




196:        1960: Psycho-Cybernetics Report Album Cowl

197:        1975: Answering Objections (MLM) Cassette Album Cowl

198:        1979: Audio Cassette Care Instruction Card (!)

199:        1979: Foster Hibbard                                                                                                       

200:        1979: Jack Canfield Cassette Album Cowl

201:        1979: Success Trak: How To Speak….

202:        1979: Why Individuals Fail Album Cowl

203-209: 1985: SuccessTrak: my educating notes

210:        1986: Coaching Album Given To Audio system, To Train Them How To Promote Their Merchandise        

211:        1980: Typical again cowl format for cassette albums                                                         

212:        1981: High-selling workers coaching product

213:        1983: Two merchandise I developed for a significant B2B catalog firm                                      

214:        1983: Cowl, Course for audio system                                                                                     

215:        1983: SuccessTrak “Product Bundle” Pocket book Cowl                                                        

216:        1988: My product, Prepared To Go Gross sales Conferences

217:        1990: $100,00zero.00 Goal System cowl – truly Magnetic Advertising and marketing for Actual Property        

218:        1997: Magnetic Advertising and marketing for Chiropractors                                                                       

219:        1989: Full Copy: “63 Killer Advertising and marketing Methods” Handbook                                     

220:        1997: SUCCESS Occasions Memento E-book

221:        2003: How The Renegade Millionaire System started…                                                     

222:        Date Unknown: “No B.S. Spray”                                                                                     




223:        1972: First Content material Writing Undertaking – Paycheck Stuffer Booklet                                      

224:        1972: Gross sales Letter utilized by Writer (for #223)                                                                

225:        1972: “Success Nutritional vitamins”                                                                                               

226:        1975: Vitaminds Illustrated Web page (Dr. Edward Kramer)                                                      

227:        1972: Monetary Success Statistics (on which Earnings and Wealth Pyramids are primarily based)       

228:        1972: “IF” copy                                                                                                              

229:        1981: “How Can I Faucet Extra Of My Potential?” – Full Gross sales Presentation            

230:        1980: Content material Instance from Coaching Course for chiropractors                                          

231:        1982: My “Seven Fundamentals Of Follow Promotion”

232:        1982: Welcome Equipment/Shock ‘n Awe Package deal Contents Checklist for chiropractors                         

233:        1983: Overview of System taught to chiropractors in 2-day coaching                                    

234:        1985: Notes summarizing Chiropractic Advertising and marketing Boot Camp                                            

235:        1987: Slides – from presentation (#231) – main to supply                                             

236:        1985: The famou