Master Keywords Research in 7 Days MKWR-Cover_OPTP

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Product Description:


7 days of hands-on, keyword research exercises designed to
turn you into a PRO, in just one week

This course is designed to give you the knowledge to get a job at a top tier SEO agency, or start one on your own, in just 1 week – regardless of your current level of experience; whether you’re a complete SEO newbie or a seasoned veteran.


Very few people understand how to do really effective keyword research. Being able to go from potential target keyword all the way through the funnel to actual profit (considering cost to rank) is an essential skill for today’s SEO. No one can take you from square one to keyword research master faster than Nick Eubanks. His course is a fantastic primer that should be mandatory reading for any serious SEO.

Tired of reading countless blog posts and how-to’s without having a clear roadmap for what you should be doing?

The most common frustrations I hear are:

I’m just not sure how to get started?

I have a list of keywords, but how do I find more?

How do I identify the keywords I should be targeting long-term?

How can I make sure I’m targeting the most profitable keywords?

Blog posts about keyword research will tell you a bunch of stuff to do, but often times leave you with more questions than answers. It’s a long road to keep reading and trying, hoping that you’re looking in the right places and making the right decisions.

Confused accountant at work

You can easily waste hundreds of hours and months of time building rankings for the wrong keywords when terms 10 times as profitable could have been found immediately – and you could already be ranking for them.1

This 7-part series, conveniently delivered via email (one lesson per day), will take you through exactly where to begin, step-by-step from start to finish, with all of my proven tricks along the way. The full course includes over 100 process screenshots and my Excel template for automating search intent analysis.2

Improve Your Keyword Research with These 7 Exercises

Each exercise is designed to teach you a specific skill as part of a repeatable keyword research process, which can be directly applied to your own projects and clients.

The exercises in these lessons cover:

  • The nuances between finding keywords for new versus old websites.
  • Really expanding your list to find new keywords.
  • Mining techniques for gathering bulk competitive data.
  • A detailed process for analyzing which keywords to go after now and in the future.
  • Assessing your potential to rank for a particular term.
  • Inferring search intent to mirror the conversion funnel.
  • How to identify keyword opportunities and then prioritize them.

Featuring an entirely new, extremely detailed process using a handful of the latest SEO tools.


I Know I Can Help You

Master Keywords Research in 7 Days NickEubanks-SEOI am an SEO and author; my guide on How To Do Keyword Research for SEOhas sold over 3,000 copies and my post on How To Grow a New Website to Over 100,000 Visitors per Month has been read over 100,000 times.

I’ve written some of the most popular posts on Search Engine Watch, been featured on Search Engine Land, Yahoo!, MOZ, Conversion XL, Business2Community, Catalyst, and many other prominent SEO publications. I am a featured SEO Expert on Clarity. I’ve been quoted in the New York Times and Huffington Post, speaking about SEO and Ecommerce.


It has been over a year since I wrote my keyword research guide, and SEO has changed completely. Google is pushing out updates on a regular basis, withholding more and more data, and stealing SERP real estate each day. With so many changes to Google’s signaling algorithms, the process for finding keyword opportunities has shifted.5

This 7-lesson course will take you through the most critical components of keyword research and show you exactly how to find and target the best keywords for your websites in 2015, using new tools and processes I’ve never revealed before.6

7 Exercises in 7 Days

Each day you will be emailed a new lesson, combined with step-by-step instructions on how to complete the exercise(s) it contains.

The lessons are:

  • Lesson 1 – New Versus Existing Websites
  • Lesson 2 – Expanding Your Keyword List
  • Lesson 3 – Data Mining & First Cut Filtering
  • Lesson 4 – Keyword Sorting & Initial Analysis
  • Lesson 5 – Inferring Search Intent
  • Lesson 6 – How to Prioritize Your Keywords
  • Lesson 7 – Seizing Keyword Opportunities